Amazon Look Books

Amazon’s Off-to-College and Holiday catalogs land in over 14 million households across the U.S. I began leading the editorial content in early 2025, partnering with Marketing and Design to develop compelling stories around priority product categories and business programs.

I usher each book from early concepting to final proofing, fielding (often conflicting) creative feedback from Amazon’s senior retail leadership. Memorialized in print, these projects are notorious for seemingly impossible requests and last-minute pivots. It’s a challenge the magazine editor in me can’t get enough of.