Amazon Seasonal Events

Each year Amazon runs campaigns for celebratory events like New Years, Valentine’s Day, Mother’s Day, Father’s Day, and Halloween. My challenge: to keep the messaging fresh.

For this workstream, I develop initial style guides, top-edit copy, oversee the Spanish translation process, and identify opportunities for creative testing.

Additionally, I partner with UX Design to develop “go-big ideas” in an effort to drive product discovery and personalization. Most recently, this has included personalized, AI-generated recommendations for gifting occasions—and while the AI is good, my skilled editing can always make it better.