Time Inc. Custom Content

As digital editor for Time Inc. Content Solutions, the publisher’s in-house content marketing agency, I worked on behalf of high-profile clients including P&G, the New York Stock Exchange, Mercer, Purina, and Westfield Malls. My responsibilities involved planning and producing editorial-based marketing content for websites, apps, direct mail campaigns, print magazines, blogs, and more.

Favorite projects included:
• Launching Time Inc.’s first digital magazine app for a client (NYSE’s Wall Sheet)
• Finessing the UX for The Shops at Columbus Circle consumer app
• Relaunching Westfield’s quarterly print magazine with celeb stylist Stacy London

Another major career highlight: close collaboration with Time Inc.’s stable of world-class journalists, fact-checkers, and copy editors.